ALTRA80
MethodChallengesThe 1%ClubMembership
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Eighty days.
No excuses.
Three shields.

Pick a challenge. Every day has a small number of non negotiables. Every evening you hold to seal the day. Finish and it is not a streak, it is who you are.
FreeALTRA 80 · iPhone
5Challenges
1%Finish I AM ALTRA
Show up. Then show up again.
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01 · Welcome · Day 1 starts now
Eighty days from now, you will be a different person. The only question is who. The one who followed through, or the one with one more challenge started and dropped.
You know that version of you. Today you leave them behind. This is not about being perfect. Perfection folds at the first slip. It is about consistency: showing up, owning the misses, going again anyway.
The standard is yours to hold.
Nobody finishes by accident.
Day 80 is a decision you make 80 times.
02 · The method · The Today plate
A photograph of the day behind the day numeral.
The quote of the day in handwriting, the shields as squares. The photo and quote change every day. Five core habits are the day's musts; bonus is pure upside and never counts against you.
02 · The method · Hold to seal
The day locks with a long press and a haptic staircase.
A missed day spends a shield and adds days to the run: three the first time, five the second. Lose all three and the challenge resets to Day 1. Shield down? Draw a wildcard, a 24 hour challenge that earns it back.
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Try it · hold 1.5 s
02 · The method · The Golden Rule
I am a person who…
One identity line you commit to. Every day you keep it is a vote for who you are becoming. Write all four and the task ticks itself.
Your Golden Rule
I am a person who
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03 · Five challenges
Every mode is a different contract.
Start where you will finish, and climb.
Tap a card for the contract
01 / 05
80
ALTRA 80
The contract · ALTRA 80
Five core habits. Three shields. Eighty days.
Days80
Core habits5
Shields3
PriceFree
Tap to flip back
80 days · Full · Free
The flagship
Fully yours: five core habits, three shields, 80 days. Free start to finish.
Most popular
20
ALTRA 20
Hard Reset · ALTRA 20
Six locked rules. Fasting included. Twenty days.
Days20
Locked rules6
FastingYes
AccessMembers
Tap to flip back
20 days · Hard · Members
Hard Reset
Twenty days, six locked rules, fasting included. The fast way back to your standard.
50
ALTRA 50
The build · ALTRA 50
Three habits that count. A fourth at Day 25.
Days50
Habits3 + 1
Shields3
AccessMembers
Tap to flip back
50 days · Moderate · Members
The build
Fifty days at a standard that means something. Three habits that count; a fourth slot opens at Day 25.
1%
ALTRA I AM
The 1% · I AM ALTRA
Twelve a day. Twelve to prove. Zero shields.
Days80
Non negotiables12
Feats12
Shields0
Tap to flip back
80 days · Elite · Members
I AM ALTRA
Built for the 1%. Twelve non negotiables, every day. Twelve feats, inside the 80. Zero forgiveness.
Certification
X
ALTRA QUIT
The Quit · ALTRA X
Pick your vice. Choose what replaces it.
DaysYou choose
Vice1
Replacement1
AccessMembers
Tap to flip back
You choose · Personal · Members
The Quit
You don't break a habit, you trade it. Pick your vice, choose what replaces it.
04 · I AM ALTRA · The contract
99 in 100 will not finish. Built for the 1%.
12Non negotiables, every day
12Feats proven inside the 80
0Shields. One miss ends it.
Eighty days, every non negotiable sealed before midnight, every feat proven inside the window. No shields, no grace.
Most who sign this do not finish it, and it is built that way. All twelve feats proven by Day 80 certifies you. Two or fewer left and the clock runs to Day 100. Read it, set your standards, then sign.
Twelve a dayEvery day
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Twelve to proveMen · Women
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The certificate
No. 0001 is taken.
The next number is yours.
Every athlete who proves all twelve feats inside the 80 is certified and takes the next number on the roll. The number is theirs for good.
Founder certificate · No. 0001
Permanent

Marks you keep. Badges you earn.

Days 7, 20, 30, 40, 60 and 80 are marks, each with its own graphic. Every challenge has its ladder of badges: iron, steel, bronze, silver and gold on the way to I AM ALTRA. All of it is permanent. A reset never takes one back.
The marksSix · this run
Day 77
Day 2020
Day 3030
Day 4040
Day 6060
Day 8080
The badges · fifteen · every challenge
I AM ALTRA
Day 1010
Day 2020
Day 3030
Day 4545
Day 6060
Day 8080
ALTRA 20 · Hard Reset
Day 1010
Day 2020
ALTRA 50
Day 2525
Day 5050
ALTRA 80
Day 8080
The Quit
Day 33
Day 77
Day 2121
Day FinishFinish
Widgets · Lock screen · Live Activity

The day, on your home screen.

Your day on the plate: the photograph of the day, the standard as squares that fill as you tick, your streak and your shields, and whether today is sealed. Three sizes. It turns over at midnight on its own, and a Live Activity counts the day down on the lock screen from the first tick to the seal.
Large widget · ALTRA 80 · Day 34
Small widget · sealedSmall widget · I AM ALTRA
Medium widget
Ice for the house. Sand for I AM ALTRA. When the day is sealed, the number turns.
Reminders

Rise. Hold the standard. Seal the day.

Three pushes at the times you set, each with its own line. Rise in the morning. Hold the standard at midday. Seal the day at night. A streak guard speaks only if the day is not sealed by nine. Nothing nags, nothing sells.
Rise · Day 34. Earn it before noon. Hold the standard · No drift. Seal the day · Day 34 is closing. Your creed · I keep my word to myself.
Your creed

The words you live by.

Short sentences you want in front of you: who you are, what you are after. They join the quote of the day on the board, and land as reminders when you choose. One for everyone. Members keep twelve.
Your creed sheet, Day 3 Creed in Settings
05 · Club · Counted, not watched
Everyone, counted and never named.
0
Standing right now
Every challenge, live.
0
Finished, all time
Of 24,446 runs started since the first day.
0
Certified ALTRA
I AM ALTRA, 1% finish. The 1%.
CrewBoard
Crew
Two to eight people who see whether you sealed today. Standings by clean days. A nudge for anyone still open. And 7 for 7: every one of you, every day of the week, or the week is gone.
Board
Who is standing right now, and how many have finished each challenge. Live, since the first day.
Private by default
Saying yes sends your first name, your challenge, your day and your seal. Nothing else. Leave and erase it from Settings any time.
Put it on your photo.
A sticker for Stories and posts, drawn live from your numbers. The certificate and the Wrapped poster at the finish.
Run alongside people who finish.
06 · ALTRA Membership
Become unrelenting.
ALTRA 80 is free, start to finish. Membership unlocks every other challenge and the standard after Day 80. Through Apple. The founding member mark is permanent for everyone who joins in 2026.
YearlySave 33%
$39.99per year · $3.33 a month
Join yearly
Monthly
$4.99per month · cancel any time in the App Store
Join monthly
IncludedEight things
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ALTRA80
Nothing is decided for you.
Free on iPhone. Your challenge lives on your phone. Nothing is uploaded, tracked or sold unless you say yes to the Club's live layers.
83 days. Done.