The 80 day discipline challenge

Become
unrelenting.

80 days. Every day. One standard you refuse to break. Built for people who are done starting over.

Three lives. Resilience over perfection No account. Your data stays on your phone
The board

Your day runs on tiers.

The Discipline Engine splits your standard into what must happen, what pushes you further, and what just gets watched. Winnable by design, never watered down.

Locks your day

Core

Five daily musts, two matched to your goals. Complete all five and the day locks in. Miss one and it costs a life. This is the standard.

Pure upside

Bonus

Up to ten optional wins that never break a streak, plus a daily challenge that changes every morning. Extra credit for the days you have more to give.

No fail

Track

Water, weight and your Apple Health stats, live on the board. Steps, energy, sleep and heart rate, read on your phone and never sent anywhere.

How it works

Simple rules. Serious stakes.

01

Build your standard

An audit of your goals and habits shapes five core habits and your bonus slate. Swap any habit with one tap until it fits.

02

Lock in every day

Tick off your core, address your golden rule, and lock the day. Bonus wins stack on top and bank toward streak shields.

03

Three lives

Miss a day and you lose a life. The first costs 3 extra days, the second 5. Lose all three and you restart at Day 1.

04

The Golden Rule

One identity you commit to for life. Breaking it costs two lives, and you carry it long past Day 80.

05

Day 66

The day science says a habit becomes who you are. ALTRA marks it, because by then the work is working.

06

Life after 80

Finish the challenge and keep the standard with lifelong mode. The count keeps climbing. The person stays built.

The arsenal

Everything pulls the same direction.

Daily challenge

One fresh push every morning. Cold finishes, no spend days, phone free walks. Same for everyone, new every day.

🛡️

Streak shields

Ten day streaks and weekly bonus goals bank protection. A shield saves a missed day before a life is touched.

🔗

Habit stacks

Bundle habits that happen together. One cue fires the whole routine, one tap clears the stack.

🏆

22 hidden wins

Badges earn silently and stay hidden until you press and hold to reveal them. Proof of every standard you held.

💸

The Reclaimed tracker

Your audit prices what drinks, smokes and scrolling cost. Every locked day wins the money and hours back.

🔁

Mantras

Up to twelve lines you live by, rotating daily on your board and landing as reminders when you need them.

🌊

Urge timer

Feeling it? Ride out the urge, meditate or breathe with a built in timer. Urges peak and pass. You outlast them.

❤️

Apple Health

Steps, active energy, exercise minutes, sleep and heart rate on your Today board. Read on device, never uploaded.

Reclaimed

Your habits take. ALTRA gives it back.

The onboarding audit is honest about what drinks, takeaway, smokes and scrolling really cost you in money and hours. Then every single day you hold the line, the Reclaimed tracker on your board counts back what you kept.

If two drinks and an hour of scrolling go, every day

$1,760Not spent
173hTaken back
160Drinks skipped

Your numbers come from your own audit, not averages.

The standard is
yours to hold.

80 days from now, you'll be a different person. The only question is who.

Download on theApp Store